Uplifting Women
CASE STUDY 1: GUNTULU LONDON SWIMWEAR
Guntulu London was born from my desire to create swimwear that went beyond fashion. I wanted each piece to carry a story—of women, of heritage, and of creativity. The brand became a bridge between traditional artisan ways of production and modern design, proving that craftsmanship rooted in tradition can be reimagined for today’s world
Making It Happen
The women who kept Turkish crafts alive became the soul of the brand. I collaborated directly with artisans whose skills—crochet, embroidery, hand-finishing were passed down from mothers to daughters. Many of these women relied on their craft for independence and self-expression, and through the brand their work reached an international audience an idea.
The production process drew deeply on forgotten or fading techniques. Handcrafts that were once part of daily life were given new life in the context of luxury swimwear. I combined these methods with contemporary cuts and sustainable materials, creating pieces that were both culturally rich and visually modern.
This case study embodies what drives me as a creative: the belief that fashion can carry deeper meaning. Guntulu London wasn’t just swimwear—it was a celebration of women, of heritage techniques, and of the boundless creativity that emerges when old and new meet
Inspired By Nature
CASE STUDY 2: NATURE & FASHION SHOOTS
Throughout my career as a stylist and art director, I’ve always enjoyed bringing nature into the elements of my shoots. For me, nature isn’t just a backdrop—it’s a living, breathing collaborator. I use it to create visuals that feel organic, poetic, and deeply human.
Whether it’s flowers woven into garments, raw landscapes framing a story, or textures borrowed from earth and water, nature allows me to root fashion imagery in something timeless and powerful.
Making It Happen
For me, nature is more than scenery; it’s texture, movement, and symbolism. I’ve styled shoots using live flowers woven into garments, built set designs incorporating leaves, wood, or sand, and used light and weather as active participants in storytelling.
By working with natural elements, I create a dialogue between human presence and the environment—an aesthetic that feels immersive, tactile, and emotionally resonant.
The result is work that feels alive—images where nature’s unpredictability adds authenticity. A gust of wind moving fabric, sunlight filtering through leaves, or the organic imperfections of natural materials all contribute to an aesthetic that is sensory and unforced.
These projects stood out for their ability to merge high fashion with raw natural beauty, giving brands and editorials an identity rooted in both elegance and earth.
Making Connections
CASE STUDY 3: CREATING IMPACTFUL STORIES
In the creative field, written content is more than just communication — it’s the emotional bridge between brand and audience. Whether crafting a fashion column, curating campaign messaging, or defining a brand’s tone of voice, written content invites customers into a world they can see themselves in. It shapes perception, builds trust, and transforms a visual experience into something deeply personal. Across my work in editorial, e-commerce, and brand storytelling, I’ve seen how intentional language can elevate creative concepts and foster lasting connections with customers.
Making It Happen
Throughout my career, I’ve used written content as a powerful tool to build connection, trust, and emotional resonance with customers. From writing a weekly fashion column that made global trends accessible to everyday readers, to crafting product descriptions, campaign copy, and brand messaging for e-commerce platforms and fashion labels, I’ve consistently focused on language that feels human, relatable, and aligned with visual storytelling. Whether developing the tone of voice for a new brand or shaping the editorial direction of a seasonal campaign, my approach has always been about more than selling a product — it’s about creating a feeling that invites the customer in.
As Head of Production and Styling at Morhipo, I oversaw content development that shaped how millions of customers interacted with the brand daily. From e-commerce product descriptions to seasonal fashion features and collection highlights, I led the creation of written and visual content that not only reflected current trends but also embodied the brand’s evolving voice. I worked across departments to ensure all messaging was cohesive, on-brand, and emotionally resonant — helping to increase site traffic by over 50% during my tenure. My goal has always been the same: to craft content that doesn’t just sell a product, but tells a story worth staying for.